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Public Relations in 2026: why most brands are no longer read
Brands have never communicated so much. And yet, it has never been so difficult to exist in the media. Every day, editorial teams receive dozens, sometimes hundreds, of pitches: press releases, announcements, statements. The flow is constant. But this flow no longer creates visibility. It creates filtering. In this environment, one reality stands out: the question is no longer how to be distributed, but why be selected. Public relations are not disappearing. They are becoming

Julien Pitassi
3 days ago3 min read


Airlines: how to communicate when everything becomes uncertain?
The airline industry is not simply facing a cyclical crisis. It is entering a phase of structural instability. Geopolitical tensions in the Middle East are not isolated events: they are durably reshaping flight paths, extending travel times, and increasing operational complexity. The rise in fuel costs is not just a financial variable: it is altering economic balances, pricing strategies, and even the way airlines structure their offer. In this context, decisions are no longe

Julien Pitassi
3 days ago4 min read


Instagram in 2026: towards the end of volume and the beginning of a real attention economy?
For a long time, Instagram was all about volume: publish more, optimize more, reach more. Brands learned to produce quickly, often, with well-honed techniques: hooks , edits, formats, repetition. And for a while, it worked. But this model is reaching its limits. What the latest developments in the platform reveal is not simply a series of adjustments but rather a change in logic. Instagram is no longer seeking to maximize reach: the platform now seeks to qualify attention . A

Julien Pitassi
4 days ago3 min read
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